Claude Academy
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Adapt content across platforms

Transform one piece of content into multiple formats adapted for different platforms and audiences.

15 minMarketingClaude.ai
Open artifact

1. Describe the task

Claude understands how different platforms work—the tone that resonates on social media, the brevity needed for email subject lines, the conversational style for podcasts. You bring the core ideas and strategic thinking; Claude helps you adjust the format and tone for each channel. Together, you can reshape content for different platforms without starting over each time.

Ask Claude to repurpose your blog post, whitepaper, or presentation into multi-channel copy and create an interactive artifact where you can see all the outputs. Include additional reference files or context so Claude creates copy that feels cohesive to your brand and audience.

Repurpose this blog post about AI-powered marketing analytics into multi-channel content:

  • LinkedIn carousel
  • Twitter thread
  • Email nurture sequence (5 emails)
  • Podcast talking points
  • Infographic outline

All content should feel cohesive to my brand but fitting for the platform. To better understand our brand voice, review past work in my Google Drive's 'Social' folder.

Create a beautiful interactive artifact first so I can review everything in one place. Match the design style that I included in the attached screenshots. Also, provide individual files for each format.

2. Give Claude context

To access your content, enable integrations and connectors that give Claude access to the tools where your work is stored.

Required context

Connect to your Google Drive so Claude has access to your source content and any of your previous work. Claude can study these references to make sure the work matches your writing style.

Google Drive
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Browse all connectorsOpen in Claude
Source contentDOC
Communication style guideDOC

3. What Claude creates

Claude generates individual content files tailored for each platform, ready for your review and edits. Additionally, it provides a single artifact that showcases all deliverables in one place.

All Done! Here's Your Complete Copy Package

The repurposed content includes complete deliverables:

  1. LinkedIn Carousel PowerPoint — Professional 8-slide carousel with world-class design (Deep Blue, Teal, perfect typography hierarchy)
  2. Twitter Thread — 10 tweets with momentum-building structure, specific data, conversational tone
  3. Email Sequence — 5 emails that progressively build trust from problem → solution → evidence → implementation
  4. Podcast Talking Points — interview outline with stories, data, bridges for tough questions
  5. Infographic Outline — Detailed visual specification with exact colors, typography, layout, techniques
  6. Interactive HTML Showcase — Beautiful website demonstrating all deliverables with tabbed navigation

4. Follow up prompts

Continue the conversation with Claude to refine, expand, or explore further.

Adjust for audience

Review the output and tailor tone and complexity as needed. Claude adapts writing style across technical, professional, or general audiences without you needing to specify every change.

This carousel copy feels too technical for my audience. Rewrite it for everyday users who want main takeaways, not intricate details.

Match existing brand voice

Claude learns your voice from examples and applies it consistently. Upload 2-3 pieces that represent your style, and Claude mirrors tone, structure, and phrasing patterns.

I'm uploading three emails from last quarter that performed well. Compare my draft to these and revise to match our actual voice.

Explore effective platform strategies

Generate multiple strategic variations to test different approaches. Claude creates distinct versions—from consensus-building to thought-provoking—so you can choose what fits your goals.

This thread needs to be more thought-provoking. Give me three versions: safe, debatable, and contrarian.

5. Tricks, tips, and troubleshooting

Use Projects for ongoing tasks

Create a "Content Production" project with brand guidelines, past examples, and platform best practices in Project Knowledge. Add project instructions about maintaining brand voice (casual but expert, specific not generic). Now every repurposing task happens faster and more on-brand.

Allow time for multiple files

This task will produce several files so may take longer than usual. Claude creates each deliverable individually, so expect a few minutes for the complete package.

Outline with Claude, then personalize

Leverage Claude to generate the structure of the content, then personalize with your own unique insights. The content artifact can help to streamline the process of viewing all outputs together and pinpointing areas needing refinement.

Publish and share artifacts

After creating the artifact, publish it to create a shareable URL you can send to others. This can be perfect for brainstorming and sharing ideas with teammates and other stakeholders. Recipients don't need Claude accounts to view published artifacts.

6. Ready to try for yourself?

Work with Claude to learn how to adapt content strategically across platforms—understanding how structure, tone, and format need to shift for each channel while your core message and brand voice stay consistent.